FEVER-TREE
In this docu-style commercial we follow Craig Harper from Fever-Tree as he embarks on an incredible trip to Scotland and visits the fascinating Blackthorn Tower where they source the salt for their new Premium Soda Water. From our week long venture we created a long format film for YouTube alongside several shorter social films for Instagram, accumulating over 1.5million views.
Director: Olz McCoy
Production Company: Toy Soldier Films
Producer: William Cammegh
Creative Director: George Parker
Account Manager: Lucy & Emily Clements
Drone: Olz McCoy
Photography: Ryan Snedden
Editor: Julia Wojcik
Sound Design: Kyle Rolph
Colour Grade: Jonny Green
Graphics: Oliver Barwell & Olz McCoy
Shot on the rugged coast of Scotland, we paired sweeping coastal landscapes with intimate macro shots that capture the crystalline detail of the sea salt and the effervescence of the soda water. Droplets glisten on glass, waves crash against rocks, and the texture of natural ingredients is magnified, creating a tactile connection between the purity of the Scottish water source and the Fever-Tree product.