WOMEN'S TENNIS ASSOCIATION
For the rebranding of the Women's Tennis Association (WTA) they wanted to redefine their traditional image, and appeal to a broader, more diverse audience by amplifying the energy, drama and elite athleticism. For the hero film we utilised AI to generate eye-catching and striking tennis courts, which we then super-imposed live action footage onto. The campaign launched with 60-second, 30-second and 15-second TV spots, alongside 06-second idents as well as a large social media presence and press coverage, totalling over 180million organic impressions.
Creative: Ben Newman-Milone
Producer: Laura Knapp
Editor: Olz McCoy
VFX: Zac Fox
Sound Design: 750mph
Colour Grade: Lucrezia Pollice
Production Company: Brothers & Sisters
Creative Agency: Nomad Studios