THE ATHLETIC
For the rebranding of the Women's Tennis Association (WTA) they wanted to redefine their traditional image, and appeal to a broader, more diverse audience by amplifying the energy, drama and elite athleticism. For the hero film we utilised AI to generate eye-catching and striking tennis courts, which we then super-imposed live action footage onto. The campaign launched with 60s, 30s and 15s TV spots, alongside 06s idents as well as a large social media presence and press coverage, totalling over 180million organic impressions.
For the rebranding of the Women's Tennis Association (WTA) they wanted to redefine their traditional image, and appeal to a broader, more diverse audience by amplifying the energy, drama and elite athleticism. For the hero film we utilised AI to generate eye-catching and striking tennis courts, which we then super-imposed live action footage onto. The campaign launched with 60s, 30s and 15s TV spots, alongside 06s idents as well as a large social media presence and press coverage, totalling over 180million organic impressions.
Creative: Yann-Gael Cobigo & Thibault Michal
Producer: Katie Bayley
Editor: Olz McCoy
Agency: Harbour Collective
Production Company: Curious Productions