JD WILLIAMS
Gok Wan, Judi Love and Helen Skelton star in this bespoke, multi media campaign celebrating women and their 'Magnificent Midlife'. From 60-second edits for a Channel 5 exclusive TV sponsorship, to long form 10-minute YouTube films, this campaign featured a wide range of various deliverables.
The shorter 60-second and 30-second films were featured not only on TV, but also on the JD Williams website as well as the social media accounts of the stars. The longer form films were viewed over a million times on YouTube. Our attention spans aren't completely destroyed just yet !!
Director: Kell Mitchell
Producer: Laura Knapp & Becky Matthews
EP: Stuart Hall
Editor: Olz McCoy, Nina Żabicka & David Amanor
DOP: Arthur Loveday
1st AD: Sam Ferguson
Sound Recordist: John Horrocks
Gaffer: Laurent Arnaud
Production Company: Sky Media
Production Manager: Georgie Brown & Tim Ellis
Art Director: Sarianne Plaisant
Stylist: Sophie Kirkwood
DIT: Lauchlan Scott
Photographer: Elizabeth Hoff
Location Manager: Mark Wilson