Olz McCoy - Peroni

PERONI & ASAHI

This social and out-of-home campaign for Peroni, and their parent company Asahi, lives inside those five seconds before you take a sip, and then the five seconds after. Each film highlighting a small act of pleasure, delivered with the precision that the drink itself demands. Getting intimate to the details that make a pub feel alive.

All captured in a single day at a beautiful pub in Clapham, we contended with over 30-degrees weather alongside patrons of the pub as it was open to the public. Utilising macro shots, long zooms and dutch angles we brought a touch of flare and creative difference to help Peroni and Asahi stand out from their competitors. And who can resist the golden lagers as they glisten in the sunlight.