SKY MEDIA
Sky Media is the advertising and sales arm of Sky. They work with brands to offer TV, online and out-of-home content to a large audience through the Sky brand and their partners. From social campaigns for Sky Mobile featuring Idris Elba, to Christmas TV spots for Andrex with their adorably recognisable puppy, Sky Media have done it all.
With Sky Media working across multiple platforms and partners, from Channel 5 to TNT Sports and Discovery, the requirements of the deliverables frequently vary. It's not rare for one film to have multiple different specification requirements if it's being delivered across various channels. The Andrex Christmas commercial was one such example, where the same film was being delivered to Channel 5, Sky and Sky Cinema - all with their own set of specifications to deliver in.
The online series What Should I Watch featured a range of influencers, from Vicky Pattison to Joe Baggs, as they discuss their favourite shows and complete some unusual challenges, all from the comfort of their own sofa. The series was used to promote the new Sky Glass TV and included over 30 deliverables for use across social media. The below are some teaser montages for the series.